Customer journey, by committee

I’ve run a website for the local running and athletics club for over 7 years now, something I got duped into doing when my 11 year old daughter proudly announced to all and sundry that I’m a web designer, one chilly Sunday morning at a cross-country meeting. It was one of the first websites that I built using WordPress, back in the days when WordPress was a great blogging tool, but not much else…