• Digital design and creativity

    Digital design and online marketing

  • Project planning and technical management

    Project planning and technical management

  • Consultancy, Usability & Social Media

    Consultancy, usability and social media

Digital design and online marketing

Whether you want a great looking website or a campaign to get you noticed, I've got the creative background and technical experience to help you find the right solution for your needs.

Project planning and technical management

A good project needs structure and a great website needs to be built with expertise. I can give your project the strategic planning and resource management it needs to be a success.

Consultancy, usability & social media

Running a website shouldn't have to be hard work - with the right advice you can have a site that works hard and is a pleasure to use. A great customer experience can reap fantastic rewards.

Serving the digital community since 1994

About Me

Responsible for everything digital in my current role, I’ve been spear-heading and managing the implementation of online strategies for over 15 years. I’ve helped to define and shape the digital vision for key clients through innovation, best practice methodologies and highly creative strategy, ensuring that clients and the agency alike remain at the forefront of online innovation and emerging digital channels.

I have strong, proven experience in a senior level role within an agency environment having built an outstanding digital team from the ground up. Natural leadership qualities, strong technical knowledge, an inquisitive mind and a willingness to step up to the mark have enabled me to shape my role, generate new opportunities and develop an in-depth understanding of web development, mobile, social, accessibility, online advertising and marketing.

My extensive hands-on experience with a wide range of technologies has given me the insight needed to be able to articulate complex concepts to those with different levels of understanding. Strong communication, interpersonal and presentation skills mean that I’m comfortable in both client-facing environments or working with technically astute teams.

Skills include:

  • Extensive relevant hands-on technical management experience of software developers, systems administrators/architects
  • Fluency in creating project proposals and an in-depth understanding of user-centric multi channel communications
  • Liaising with stakeholders to understand the business requirements, translate these into technical solutions, and provide technical specifications for in-house team or third party suppliers
  • A deep understanding of social and the social media landscape as well as appreciation for its potential
  • An appreciation of the commercial environment in which clients will be using the products
  • Researching and introducing new technology, building on a broad and varied technical knowledge so as to be constructive in recommending bespoke digital solutions for specific client needs
  • Advising on usability and contributing creative ideas to client briefs during the early stages of projects
  • Project scoping, developing site maps, wireframes and functional specifications; strong understanding of information architecture
  • Recruitment and management of staff
  • Development and delivery of ongoing internal digital accreditation scheme to educate and inform staff about ‘all things digital’
  • Management of schedule and resource to deliver on time and on budget

I have worked in digital since 1994. Prior to this I was a Graphic Designer and Production Manager in the design and print industry.

See my Linkedin profile for a complete list of my credentials.


I have managed and worked on a wide range of projects for a variety of prestigious clients including:


HSBC Bank International
Generali International
States of Guernsey
States of Jersey
Guernsey Dairy
Opus Private
Louvre Group International
First National Bank International
Long Port Group
A. Edmonds & Co.


HSBC Bank International

  • Key contact for management and production of various flash banner campaigns, from creative idea through to final delivery, including dynamic and rich media iterations. Sole technical liaison with Media Buyers
  • Overseeing creation of a wide variety of flash-based presentations, incorporating animation, sound and video content; creation and production of various e-marketing communications.
  • Developed innovative, bespoke online library system for HSBC marketing staff to generate their own flash presentations
  • Key contact on Pilot Project to develop and evaluate delivery of creative dynamic banners using third party software
  • Authoring a range of product-specific interactive CDs, including flash and video based content

Generali International

  • Sole technical contact for management and production of various specialist web-based microsites, including provision for data-collection and analytics reporting
  • Creation and development of flash-based presentations including animation, sound and video content;
  • Production and delivery of flash-based publications; production, delivery and tracking of e-marketing communications; Authoring of interactive CDs, DVDs, and USB devices
  • Overseeing development of bespoke online publication stock management system


  • Overseeing production of flash banner campaigns, to ensure efficient delivery on time and to budget
  • Relationship management to ensure smooth running of projects with third party suppliers and delivery of quality control processes
  • Creative ideas generation to improve user experience

Development of help system for users of the offshore online banking service.


  • Ipes is a leading European provider of fund administration and outsourcing services to the private equity industry. Key technical contact for all digital work including development of new CMS website, tracked HTML campaigns, online banners and monthly e-zines
  • Technical contact and advisor for bespoke CMS website – resulted in 50% increase in web traffic over 12 months, including new business wins.
  • Devised and managed successful SEO campaign to increase Google rankings, resulting in significant placement improvements on the first page of Google for the majority of required keywords.


  • Development of joint partnership microsite, including project proposal, wireframing, advising on customer journeys, overseeing design, liaising with third party developer and management of content. Visit website
  • Creation and development of offline digital booth solution for use at national exhibitions and trade shows
  • Production, delivery and tracking of e-marketing campaigns

States of Guernsey

  • Development of microsite for Health & Social Services department www.childrenlaw.gg
  • Project manager on Visit Guernsey website, working with several key stakeholders to create brand new site. Pitch, proposal, planning, wireframing, customer journeys, overseeing design, liaison with third party developers on new CMS. VisitGuernsey website

States of Jersey
Development of microsite for Jersey National Trust, including live web stream from nesting location Jersey’s Fulmars

A. Edmonds & Co
Late 2012 redesigned and rebuilt their website to improve SEO and increase visibility on search engines. The client has won new business from leads coming directly into the site, with one job alone having a value of over £250k.

Latest from the blog
Customer journey, by committee
I’ve run a website for the local running and athletics club for over 7 years now, something I got duped into doing when my...
The human side of social media shines through
With the uptake of social media becoming so widespread and so accessible, it’s easy to see how hard it’s become to make talking to...
Responsive Design
When I put together my website I decided it was a good opportunity to try out a responsive design. At that point I hadn't...