• Digital design and creativity

    Digital design and online marketing

  • Project planning and technical management

    Project planning and technical management

  • Consultancy, Usability & Social Media

    Consultancy, usability and social media

Digital design and online marketing

Whether you want a great looking website or a campaign to get you noticed, I've got the creative background and technical experience to help you find the right solution for your needs.

Project planning and technical management

A good project needs structure and a great website needs to be built with expertise. I can give your project the strategic planning and resource management it needs to be a success.

Consultancy, usability & social media

Running a website shouldn't have to be hard work - with the right advice you can have a site that works hard and is a pleasure to use. A great customer experience can reap fantastic rewards.

Serving the digital community since 1994

About Me

I’ve been managing the implementation of online strategies for over 17 years. I’ve helped to define and shape the digital vision for key clients through innovation, best practice methodologies and highly creative strategy, ensuring that clients remain at the forefront of online innovation and emerging digital channels.

I have strong, proven experience in a senior level role within an agency environment including building an outstanding digital team from the ground up in my previous role. Natural leadership qualities, strong technical knowledge, an inquisitive mind and a willingness to step up to the mark have enabled me to generate new opportunities and develop an in-depth understanding of web development, mobile, social, accessibility, online advertising and marketing.

My extensive, hands-on experience with a wide range of technologies has given me the insight needed to be able to articulate complex concepts to those with different levels of understanding. Strong communication, interpersonal and presentation skills mean that I’m comfortable in both client-facing environments or working with technically astute teams.

I’m passionate about the constantly evolving challenge of digital and cross-platform communications, and technologies in the digital world. But I’m far from geeky, having gained commercial experience from small niche businesses to big name brands.

Currently Digital Projects Director at Connect Group

Skills include:

  • Strong understanding of the latest digital opportunities and trends in consumer interaction with digital technology and ability to inspire others with those possibilities
  • A deep understanding of social and the social media landscape as well as appreciation for its potential
  • Identifying opportunities to harness technology to deliver increased traffic/improved user engagement, etc
  • Maximising online conversions through effective customer journey planning
  • Promoting an agile, test and learn culture so effectiveness of digital experiences are continuously improved.
  • Advising on digital strategy, usability and accessibility
  • Project scoping, quoting, developing site maps, UX/UI wireframes, strong understanding of information architecture
  • Extensive relevant hands-on technical management experience of software developers, systems administrators/architects, digital creatives
  • Recruitment and management of staff
  • Management of schedule, budgets and resource to deliver on time and on budget

I have worked in digital since 1994. Prior to this I was a Graphic Designer and Production Manager in the design and print industry.

See my Linkedin profile for a complete list of my credentials.


I have managed and worked on a wide range of projects for a variety of prestigious clients including:


Bentley Motors
Jaguar Landrover
Lafarge Tarmac
Birmingham Airport
HSBC Bank International
Generali International
States of Guernsey
States of Jersey
Opus Private
Louvre Group International
First National Bank International
Long Port Group
A. Edmonds & Co.


Achievements from the last 12 months include:

Bentley Motors

  • UX consultant and managing delivery of the new Bentley Motors website designs, working in conjunction with a remotely located 3rd party development team, launched October 2014
  • Project director overseeing ongoing development of Bentley Motors car visualisers

Jaguar Landrover

  • UX and strategy development on jaguarlandrover.com website – this was a brand new site and took JLR into the previously unexplored area of a dual branded digital platform.
  • Project management of Land Rover UK finance calculator to integrate new finance provider, December 2013 – managing complex mixture of non-digital financial IT consultants and internal finance staff at JLR

Lafarge Tarmac

  • Successful delivery of the Lafarge Tarmac website, working with agile development team, March 2014 – many personnel changes for a project that only took 6 months to deliver, made this a challenge in terms of continuity.

Birmingham Airport

  • Project director on new Birmingham Airport website, February 2015. Awarded in August 2014, code complete by December 2014, accessibility and website uptime are critical to the success of this project.

Latest from the blog
Smooth flying

In my role as Digital Projects Direct at Connect Group I wrote the following article upon the successful launch of the new Birmingham Airport...

The future of social media

Over on Forbes this week, José Espinosa, discussed the life expectancy of Twitter in an article written by Andrew Cave. The article posed the...

Customer journey, by committee
I’ve run a website for the local running and athletics club for over 7 years now, something I got duped into doing when my...