I’ve been managing the implementation of online strategies for over 17 years. I’ve helped to define and shape the digital vision for key clients through innovation, best practice methodologies and highly creative strategy, ensuring that clients remain at the forefront of online innovation and emerging digital channels.
I have strong, proven experience in a senior level role within an agency environment including building an outstanding digital team from the ground up in my previous role. Natural leadership qualities, strong technical knowledge, an inquisitive mind and a willingness to step up to the mark have enabled me to generate new opportunities and develop an in-depth understanding of web development, mobile, social, accessibility, online advertising and marketing.
My extensive, hands-on experience with a wide range of technologies has given me the insight needed to be able to articulate complex concepts to those with different levels of understanding. Strong communication, interpersonal and presentation skills mean that I’m comfortable in both client-facing environments or working with technically astute teams.
I’m passionate about the constantly evolving challenge of digital and cross-platform communications, and technologies in the digital world. But I’m far from geeky, having gained commercial experience from small niche businesses to big name brands.
Currently Digital Projects Director at Connect Group
Skills include:
- Strong understanding of the latest digital opportunities and trends in consumer interaction with digital technology and ability to inspire others with those possibilities
- A deep understanding of social and the social media landscape as well as appreciation for its potential
- Identifying opportunities to harness technology to deliver increased traffic/improved user engagement, etc
- Maximising online conversions through effective customer journey planning
- Promoting an agile, test and learn culture so effectiveness of digital experiences are continuously improved.
- Advising on digital strategy, usability and accessibility
- Project scoping, quoting, developing site maps, UX/UI wireframes, strong understanding of information architecture
- Extensive relevant hands-on technical management experience of software developers, systems administrators/architects, digital creatives
- Recruitment and management of staff
- Management of schedule, budgets and resource to deliver on time and on budget
I have worked in digital since 1994. Prior to this I was a Graphic Designer and Production Manager in the design and print industry.
See my Linkedin profile for a complete list of my credentials.
