Responsible for everything digital in my current role, I’ve been spear-heading and managing the implementation of online strategies for over 15 years. I’ve helped to define and shape the digital vision for key clients through innovation, best practice methodologies and highly creative strategy, ensuring that clients and the agency alike remain at the forefront of online innovation and emerging digital channels.
I have strong, proven experience in a senior level role within an agency environment having built an outstanding digital team from the ground up. Natural leadership qualities, strong technical knowledge, an inquisitive mind and a willingness to step up to the mark have enabled me to shape my role, generate new opportunities and develop an in-depth understanding of web development, mobile, social, accessibility, online advertising and marketing.
My extensive hands-on experience with a wide range of technologies has given me the insight needed to be able to articulate complex concepts to those with different levels of understanding. Strong communication, interpersonal and presentation skills mean that I’m comfortable in both client-facing environments or working with technically astute teams.
Skills include:
- Extensive relevant hands-on technical management experience of software developers, systems administrators/architects
- Fluency in creating project proposals and an in-depth understanding of user-centric multi channel communications
- Liaising with stakeholders to understand the business requirements, translate these into technical solutions, and provide technical specifications for in-house team or third party suppliers
- A deep understanding of social and the social media landscape as well as appreciation for its potential
- An appreciation of the commercial environment in which clients will be using the products
- Researching and introducing new technology, building on a broad and varied technical knowledge so as to be constructive in recommending bespoke digital solutions for specific client needs
- Advising on usability and contributing creative ideas to client briefs during the early stages of projects
- Project scoping, developing site maps, wireframes and functional specifications; strong understanding of information architecture
- Recruitment and management of staff
- Development and delivery of ongoing internal digital accreditation scheme to educate and inform staff about ‘all things digital’
- Management of schedule and resource to deliver on time and on budget
I have worked in digital since 1994. Prior to this I was a Graphic Designer and Production Manager in the design and print industry.
See my Linkedin profile for a complete list of my credentials.
